Jennifer Evans

Art direction, graphic design, illustration

JE is a collection of corsets and underwear by Jennifer Evans a Californian fashion designer.

Starting from scratch I created a brand which is divided in two parts, one (the lettering) has a sharp modern edge that shows its urban nature and the second part (the mark) reminds the world of burlesque which is provocative, fun, flirty and elegant style.
Afterwards I developed the visual identity of the brand through different applications.