Jennifer Evans
Art direction, graphic design, illustration
JE is a collection of corsets and underwear by Jennifer Evans a Californian fashion designer.
Starting from scratch I created a brand which is divided in two parts, one (the lettering) has a sharp modern edge that shows its urban nature and the second part (the mark) reminds the world of burlesque which is provocative, fun, flirty and elegant style.
Afterwards I developed the visual identity of the brand through different applications.
![](https://freight.cargo.site/t/original/i/07497e2fd6713204e82322a02c9ba77d7ca152b5b985d4e89214db975d77c44c/C_01022.jpg)
![](https://freight.cargo.site/t/original/i/429de61fce9cfee58f26a63753db30d7f15df7bcb30a2abd211803e0f1cdaa03/Etichettamontata.jpg)
![](https://freight.cargo.site/t/original/i/8d1e413ab785d75527e0453649c8ffdca0ed2614dcea9ea0e46c4e3fe394321a/C_05001.jpg)
![](https://freight.cargo.site/t/original/i/487cae3d5a9f96ef7b05221d07a94effdc64b442e4f1f6a94af26f684818c2c9/jen.png)
![](https://freight.cargo.site/t/original/i/71d4419d23910be82a98a591d79bc540fd95213cbbf9bf405309b054fce48491/Jen.jpg)
![](https://freight.cargo.site/t/original/i/f0d00cb84a3ac76e4cbcf27535ee25cb85032d13440095efa0134f6b32997ce0/JE.png)