Royal Opera HouseCompany AKA
Art direction, illustration
The Royal Opera House is home to two of the world’s great artistic companies – The Royal Opera and The Royal Ballet, performing with the Orchestra of the Royal Opera House – they seek to be always accessible and engaging, to develop audiences across the UK and to break new ground in the presentation of lyric theater.
In this occasion the annual campaign taps into the aesthetic trend for double-exposure. This in turn evokes a sense of nostalgia and resonance of memory. Suggesting that our imagination might be further fuelled by our experience of ROH productions.
Each season references a specific production and the individuals portrayed are common people not ROH artists. This is a depiction of the power of imagination from an audience perspective.
Contemporary imagery distilled in an old technique (wet collodion plate) to endorse their illustrious heritage, excellence and quality. Using 19th century methods and 21st century equipment to produce exceptional images of honesty.
The pictures portray the genuine and authentic stars and world class talents that ROH hosts every year (since 1892) and allowed the ROH to remain an undisputed leader in its field for so long.
The Donmar Warehouse is a 251-seat subsidised theatre located in the heart of Covent Garden in London’s West End. Over the past 23 years it has built a reputation for artistic excellence as one of the UK’s leading producing theatres.
Starting from the restyling of the logo, I created a new brand identity for the theatre, specifically focusing on the aesthetic of the pictures for their posters and photography style which refers to the one of the independent cinema posters.
Young VicCompany: AKA
Art direction, graphic design, illustration
The Young Vic was conceived in the 1960s’ spirit of iconoclasm and improvisation, it opened in 1970 as a place in which younger directors, designers, actors, writers and technicians could work alongside the world’s great theatre artists to present exciting productions at the lowest possible seat prices.